Why does everything feel copy-paste today? Find out what authentic interior design really means, why authenticity is becoming increasingly valuable, and why timeless spaces are created for people, not trends.

The first thing that probably pops into your mind when you think about Interior Design is that it’s a creative profession, often driven by passion. You're not alone; I used to have the same thoughts before I seriously embarked on my career path. While passion is crucial, it alone isn't enough to build a lasting career as an interior designer. This is something you can't learn from theory and books, but through hands-on experience. Like many interior designers — especially at