All Posts

A personal story about fear, belief systems, and building a real Interior Design career when nobody believed in me.

The first thing that probably pops into your mind when you think about Interior Design is that it’s a creative profession, often driven by passion. You're not alone; I used to have the same thoughts before I seriously embarked on my career path. While passion is crucial, it alone isn't enough to build a lasting career as an interior designer. This is something you can't learn from theory and books, but through hands-on experience. Like many interior designers — especially at

How to deal with impostor syndrome as a woman in design. A personal, honest reflection on self-doubt, confidence, and building a career without waiting to feel ready.

Active listening is one of the most underestimated skills in interior design. It shapes client relationships, prevents misalignment, and determines whether a project truly succeeds — especially in residential work.

Why clarity — not talent — shapes a sustainable design career Milan doesn’t reward effort. It rewards clarity. When I moved to Milan, I believed that success in interior design was a direct result of Study more. Work harder. Refine your skills endlessly. Milan challenged that belief very quickly. In one of the most competitive design cities in the world, talent is everywhere . What’s rare is not skill, but clarity of identity . This article isn’t about personal branding or v

Starting interior design as a woman can feel overwhelming. This article explains the real steps to begin — without waiting to feel ready.

Pricing in residential interior design is rarely just about money. This article explores how clarity and structure change client relationships.

Presenting an interior design project is not about having the best render, the most refined moodboard, or the perfect materials. I learned this the hard way . For a long time, I believed that if my design was strong, the presentation would “work by itself.” It didn’t. I made many presentations. I made many mistakes. And I slowly realized that presentation is a skill — one that develops only through experience, discomfort, and constant adjustment. If you’re a woman working in

Sales in interior design doesn’t have to feel uncomfortable. Discover five professional sales strategies that help interior designers attract better clients, communicate value, and work with confidence — without pressure or manipulation.